As an insurance agent, you probably regularly have reps from various news stations and newspapers in your city stopping by the office wanting to sell you an ad spot. And by now, you've probably discovered that it's not the most budget friendly marketing you could purchase.
Many agents are completely shocked when they learn how expensive traditional advertising is. Hundreds to thousands of dollars for mere seconds of commercial time, often not even at very optimal times of day. A tiny ad in the corner of a newspaper that no one you know reads. It just doesn't make sense.
This kind of advertising is good for raising awareness if you have the budget to run it all the time. It's not something that you can do once and expect a huge return from. It's meant to be a long term, steady campaign.
But slow, steady, and expensive isn't always the best plan, especially for a growing agency.
So what is a money-strapped insurance agency supposed to do?
You've got to play by different rules. How can you be on TV or in the paper without paying high advertising prices?
Many agents are completely shocked when they learn how expensive traditional advertising is. Hundreds to thousands of dollars for mere seconds of commercial time, often not even at very optimal times of day. A tiny ad in the corner of a newspaper that no one you know reads. It just doesn't make sense.
This kind of advertising is good for raising awareness if you have the budget to run it all the time. It's not something that you can do once and expect a huge return from. It's meant to be a long term, steady campaign.
But slow, steady, and expensive isn't always the best plan, especially for a growing agency.
So what is a money-strapped insurance agency supposed to do?
You've got to play by different rules. How can you be on TV or in the paper without paying high advertising prices?