Tuesday, August 28, 2012

Keeping You Safe

For anyone planning to get a new car or renew or change their insurance, here are a few car insurance tips. Firstly, driving without insurance is illegal and generally not smart because you never know when something can go wrong, often out of your control, and cause you to be without a vehicle because you crashed.

So if you're looking to get or change your insurance, try looking online first. Online insurance is the wave of the future. All the top companies are switching to online for many reasons. They don't have to mail you anything, so the cost is lowered for them since they don't have to print anything on paper.

A big mistake many people make is going with the first company they find and not shopping around. The worst thing you can do is go with one that charges you just for a quote. You don't need to be spending money just to find out how much their rates are, what they offer, or anything like that.

Along with the car insurance tips comes the idea that discounts are available from almost any leading insurance company. Many of these come from your driving habits, like having a good history of no accidents, but some can be awarded because your car has certain safety equipment or if it was built after certain standards were created.

Tuesday, August 21, 2012

How To Get Free Press

As an insurance agent, you probably regularly have reps from various news stations and newspapers in your city stopping by the office wanting to sell you an ad spot. And by now, you've probably discovered that it's not the most budget friendly marketing you could purchase.

Many agents are completely shocked when they learn how expensive traditional advertising is. Hundreds to thousands of dollars for mere seconds of commercial time, often not even at very optimal times of day. A tiny ad in the corner of a newspaper that no one you know reads. It just doesn't make sense.

This kind of advertising is good for raising awareness if you have the budget to run it all the time. It's not something that you can do once and expect a huge return from. It's meant to be a long term, steady campaign.

But slow, steady, and expensive isn't always the best plan, especially for a growing agency.

So what is a money-strapped insurance agency supposed to do?

You've got to play by different rules. How can you be on TV or in the paper without paying high advertising prices?

Tuesday, August 7, 2012

How to Increase Your Sales Success Through Increased Knowledge

As an insurance agent, it is important to stay on top of all of the latest news in the industry. This will help you increase your sales success because you will have more confidence in the information that you are presenting to your clients. But how do you make sure you are as knowledgeable as you can be about the products that you are presenting? Here are four things you can do to increase your knowledge about your products and your selling techniques to maximize your success.

Read as many books as possible about the subject you want to learn about. Are you trying to be a better salesperson? Do you want to learn more about a certain type of insurance product? Regardless of what you are trying to educate yourself about, you should read as many books and magazine articles on the topic as you can find. As you read, keep a notebook handy so you can take notes which will help you retain the information. Then put the information that you find to good use when meeting with your clients.
Attend seminars and conferences. One of the main benefits of attending a seminar or a conference about the subject that you want to learn about is that there are typically experts in the subject speaking at these events. These events can help you learn real world ways of applying the information that you are learning about. And since these events are conducted by experts in the industry, they can help you weed out the ideas that don't work in real world situations so you can focus on the techniques that do work with actual clients. You can also meet with others in the same industry and discuss ideas which can be a great way to network with others.